Ninja was invited to play with other creators including Mr Beast, Ludwig, and XQC… as well as poker pro Phil Hellmuth, with whom he naturally hit it off.
Hellmuth texts Jo, who he also knows thanks to poker. She mentions her new chocolate milk brand called Nutcase. He loves it and invests. And he has an idea: let’s talk to Ninja.
Ninja is interested. Soon as he tastes it, he’s hooked. He wants to talk so Jo meets him for dinner. They instantly connect. He loves Nutcase and totally gets it. It’s a perfect fit.
Now he’s our co-founder.